{"product_id":"content-strategy","title":"Content strategy","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eUnderstanding your audience is the key to a robust content strategy, as is planning ahead for every stage of the buyer’s journey.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe will work with you to deliver a comprehensive strategy that outlines next steps, channels, and target audiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis project is delivered in three stages: understanding, shaping, and roadmapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe topics and themes covered in this project:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAudience personas\u003c\/li\u003e\n\u003cli\u003eWho you want to target\u003c\/li\u003e\n\u003cli\u003eCompetitor analysis\u003c\/li\u003e\n\u003cli\u003eBrand positioning and storytelling\u003c\/li\u003e\n\u003cli\u003eContent marketing mission\u003c\/li\u003e\n\u003cli\u003eBusiness case\u003c\/li\u003e\n\u003cli\u003eContent benchmarking\u003c\/li\u003e\n\u003cli\u003eAction plans\u003c\/li\u003e\n\u003cli\u003eNext steps\u003c\/li\u003e\n\u003cli\u003eContent backlog\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis project will deliver the following outcomes:\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eA clear strategy for success, audience personas, benchmarking, content backlog, and next steps.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDuration: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e3 weeks\u003c\/span\u003e\u003c\/p\u003e","brand":"RyanGHall","offers":[{"title":"Default Title","offer_id":43611178762478,"sku":"","price":4500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0642\/9084\/9006\/products\/ContentStrategy.png?v=1667926585","url":"https:\/\/shop.fridaysolved.co.uk\/products\/content-strategy","provider":"Friday Solved","version":"1.0","type":"link"}